{"id":2498,"date":"2026-07-30T14:22:14","date_gmt":"2026-07-30T11:22:14","guid":{"rendered":"https:\/\/uesf.org.ua\/?p=2498"},"modified":"2026-07-30T14:22:14","modified_gmt":"2026-07-30T11:22:14","slug":"uesf-at-the-iem-cologne-major-2026-networking-and-promoting-esports","status":"publish","type":"post","link":"https:\/\/uesf.org.ua\/en\/news\/2498-uesf-at-the-iem-cologne-major-2026-networking-and-promoting-esports\/","title":{"rendered":"UESF at the IEM Cologne Major 2026: Networking and Promoting Esports"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">IEM Cologne \u2014 one of the most prestigious tournaments in global esports. Every year it brings together the strongest teams on the planet, thousands of spectators in the arena, and millions online. Cologne Major isn&#8217;t just a competition \u2014 it&#8217;s a gravitational point for the entire esports industry: this is where players, organizations, media, and partners converge. For the federation, being present at a tournament like this is an opportunity to be where the important conversations are happening.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Networking<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">IEM Cologne Major isn&#8217;t just a tournament. It&#8217;s where the esports industry gathers in one place: organizers, teams, partners, media, production studios. And the UESF team made full use of that.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond a working session with the Esports Nations Cup team \u2014 where they discussed national team preparation, details of the final stage, and further coordination \u2014 many other conversations took place. Exchanges with people connected to organizing tournaments of this scale, with representatives of professional teams and the international market. Even without Ukrainian teams at this stage of the tournament, the contacts and conversations that happen here have practical value for the federation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Separately \u2014 a visit to the Maincast studio, which is handling the tournament&#8217;s broadcasts. For UESF, which is actively developing its own media direction and already works with Maincast at the Ukrainian Championship, this was an opportunity to connect in a working context and see the production process from the inside at a tournament of this scale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This kind of networking doesn&#8217;t produce instant results \u2014 but it&#8217;s exactly what builds the reputation and relationships that open doors later.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;Esports is often perceived through results, rankings, and big tournaments. But for us, it&#8217;s first and foremost about people \u2014 players, coaches, organizers, fans, and an entire community that continues to grow even in the most difficult times,&#8221; \u2014 UESF CEO Andrii Gryshchenko.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/uesf.org.ua\/wp-content\/uploads\/2026\/07\/IMG_8351-1-1024x683.jpeg\" alt=\"\" class=\"wp-image-2499\" srcset=\"https:\/\/uesf.org.ua\/wp-content\/uploads\/2026\/07\/IMG_8351-1-1024x683.jpeg 1024w, https:\/\/uesf.org.ua\/wp-content\/uploads\/2026\/07\/IMG_8351-1-300x200.jpeg 300w, https:\/\/uesf.org.ua\/wp-content\/uploads\/2026\/07\/IMG_8351-1-768x512.jpeg 768w, https:\/\/uesf.org.ua\/wp-content\/uploads\/2026\/07\/IMG_8351-1-1536x1024.jpeg 1536w, https:\/\/uesf.org.ua\/wp-content\/uploads\/2026\/07\/IMG_8351-1-2048x1365.jpeg 2048w, https:\/\/uesf.org.ua\/wp-content\/uploads\/2026\/07\/IMG_8351-1-630x420.jpeg 630w, https:\/\/uesf.org.ua\/wp-content\/uploads\/2026\/07\/IMG_8351-1-150x100.jpeg 150w, https:\/\/uesf.org.ua\/wp-content\/uploads\/2026\/07\/IMG_8351-1-696x464.jpeg 696w, https:\/\/uesf.org.ua\/wp-content\/uploads\/2026\/07\/IMG_8351-1-1068x712.jpeg 1068w, https:\/\/uesf.org.ua\/wp-content\/uploads\/2026\/07\/IMG_8351-1-1920x1280.jpeg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Esports in Mainstream Media: How Perception Is Changing<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Representatives of Ukrainian mainstream media also made the trip to Cologne alongside the UESF team. For most of them, it was their first experience at a tournament of this scale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The trip produced published materials \u2014 capturing the arena&#8217;s atmosphere, observations from the inside, and details that simply can&#8217;t be conveyed remotely. For a reader who has never been interested in esports, it&#8217;s a first live glimpse of an event that&#8217;s typically perceived as something niche and distant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What&#8217;s also interesting is that even without Ukrainian teams competing at this stage of the tournament, Ukraine&#8217;s presence in the arena was noticeable. NAVI fans with flags, blue-and-yellow colors among the international audience \u2014 the journalists saw it and captured it. Esports remains an unfamiliar field for many Ukrainians. But it&#8217;s exactly these kinds of pieces \u2014 written by people who saw it all firsthand \u2014 that gradually change that.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;It&#8217;s very important to the Federation that Ukrainian esports is understood and feels close not only to its existing fans, but to a wider audience as well. That&#8217;s why we support initiatives that allow journalists to see major international tournaments with their own eyes and better understand what modern esports is all about,&#8221; \u2014 UESF CEO Andrii Gryshchenko.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why This Matters<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">IEM Cologne is one of the longest-running and most prestigious tournaments in professional Counter-Strike, having earned the unofficial title of &#8220;the Cathedral of Counter-Strike&#8221; thanks to its history, atmosphere, and iconic arena. LANXESS Arena became the tournament&#8217;s permanent home back in 2015 and has been a mandatory stop on the esports calendar ever since.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/uesf.org.ua\/wp-content\/uploads\/2026\/07\/image-12-1024x683.jpeg\" alt=\"\" class=\"wp-image-2496\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">IEM Cologne 2025 drew over 41,000 visitors across three days at a sold-out arena and attracted a peak online audience of more than one million simultaneous viewers. In 2026, the Major returned to Cologne for the first time in a decade \u2014 32 of the world&#8217;s best CS2 teams competed for the trophy and a $1,250,000 prize pool. Winning in Cologne is considered one of the most significant achievements in a career \u2014 on par with winning a Major. The atmosphere at LANXESS Arena is regarded as one of the best in esports.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trips like this are an investment in relationships and understanding. Working with ENC in person, being alongside the world&#8217;s best teams and organizations, a joint press trip with Ukrainian media \u2014 all of it builds the federation&#8217;s presence where the industry&#8217;s important conversations are happening. Cologne this year isn&#8217;t a one-off trip, but part of a broader approach to international work. And that kind of experience stays with you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IEM Cologne \u2014 one of the most prestigious tournaments in global esports. Every year it brings together the strongest teams on the planet, thousands of spectators in the arena, and millions online. Cologne Major isn&#8217;t just a competition \u2014 it&#8217;s a gravitational point for the entire esports industry: this is where players, organizations, media, and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2502,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-2498","post","type-post","status-publish","format-standard","has-post-thumbnail","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UESF at the IEM Cologne Major 2026: Networking and Promoting Esports - UESF<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UESF at the IEM Cologne Major 2026: Networking and Promoting Esports - UESF\" \/>\n<meta property=\"og:description\" content=\"IEM Cologne \u2014 one of the most prestigious tournaments in global esports. 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